8 Lessons We Learned About Donor Retention: How Matching Gifts Made All the Difference

Retaining donors is harder than ever. Donors are giving less frequently, attention is scattered across dozens of channels, and even loyal supporters need more intentional touchpoints to stay connected.

But what if the key to stronger retention isn’t more campaigns, more staff time, or more budget, but smarter strategy?

In this webinar, we’ll share the 8 most important lessons we’ve learned about donor retention, what actually moves the needle, what doesn’t, and how matching gifts can dramatically boost both donor participation and long-term loyalty.